The Project:
Social Media Management and design
Social Media Management | Custom Advertising | Print Media Design
The Pearl Bar and Grill brings a place to connect over craft cocktails and scratch dining in the heart of Downtown Ellensburg.
Social Media Management
We teamed up with The Pearl to introduce their first ever long-term strategic social media management and advertising campaign
By developing a social media presence that reflected the professionalism, consistency, and care that you can find at The Pearl, we have seen the number of users that they reach online each months increase by the thousands- both locally and beyond.
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Having an engaged presence online and on social media, plus introducing a more seamless way for current customers to find what they are looking for has enabled The Pearl to grow monthly website sessions over 400% since working together.
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Media & Advertising
We featured captivating imagery and flavorful copy to highlight their easy-going culture, honed team of craftspeople, and involvement in all things community.
We created a 11 x 17 front and back, full-color menu that showcases their expansive menu, and paired it with a 11 x 8.5 cocktail menu that features their head bartender's craft favorites.
Another piece of introducing a digital space for the Pearl's offerings, was developing a small hanging card on each table that drives users to a Linktree through a QR code that directly brings them to various menus and event information on their new website, encouraging reducing paper waste on-site.
Today, event and promotional material is shared proactively and collaboratively. Specialty cocktails are dressed up and showed off with professional photography, and the experience of the customer when it comes to marketing, both online and in print, is held to the same standard as their top-notch drinks and dining.
