top of page
RILL FOODS
"What Our Ingredients Don't Say" Ad
In a world of never-ending dinner options and overwhelming ingredient lists, Rill Foods keeps it simple - and real. Their Columbia Corn Chowder, like all of their small-batch soups, is made with clean, wholesome ingredients. No dyes. No additives. No funny business. Just nourishing food that feels homemade because, well… it basically is.
Selling soup, for the Rill family, is more than just moving product. It’s a legacy - one that started in a small kitchen and grew into a Pacific Northwest staple. So when we teamed up in January 2025 to craft an ad, the goal wasn’t to overexplain or oversell. It was to let the product (and the passion behind it) do the talking.
We designed a straightforward yet scroll-stopping Meta ad that ran on both Facebook and Instagram. It featured the back of their Columbia Corn Chowder package, with clean graphic callouts pointing to what matters most to their customers: made with love, clean and nutritious, free of dyes, and no artificial additives. The headline? "What our ingredients don’t say." A gentle reminder that the best food doesn’t need a long bio - it just needs to be good.
With just $100 in ad spend, the campaign saw:
14
Direct Online
Purchases
165
Link Clicks
24k+
Impressions
4,657
People Reached
And while those numbers were exciting, the real story was behind the scenes. Their physical sales order folder? Overflowing. The ad didn’t just drive online sales - it sparked new energy across their entire customer base, from loyal locals to curious newcomers.Rill Foods was thrilled by the momentum, and we were too. We continue to support them through organic social media - creating content that reflects the heart of their brand, celebrates their rich family history, and reminds people that real food still exists (and tastes amazing).
bottom of page