Mariposa Wellness & Aesthetics
Organic Social
Manastash Media has helped support Mariposa Wellness & Aesthetics (MWA) on their organic and paid ad social media campaign. As part of that campaign, we recreated a trending reel while making it unique to MWA and their audience.
The Story
In August of 2025, we posted MWA’s version of the “We are looking for…” trend because we wanted to share that MWA was open for new patients in a fun way that connected with their followers. On Facebook, the post was viewed nearly 150,000 times, reached just over 85,000 accounts, and received 1,685 interactions. The reel was viewed 6,630 times, reached 4,003 accounts, and was shared 21 times on Instagram. On TikTok, the video was viewed 7,868 times, received 23 comments, was shared 28 times, and brought MWA 38 new followers.
To recreate this trend, we only needed a couple of staff members from MWA and a few pieces of printed paper. This reel is an excellent example of how low effort and pre-planned content can lead to social success. The video was strategically published the week of fair and rodeo season in Ellensburg, while everyone was feeling in the “cowboy spirit”. The intentional timing and topic of the reel helped it resonate with the audience and community.